The idea for Bloom came about in the way so many good ideas do. At the time, I had just moved into a house with a garden (my first!) and I was looking for help in turning my barren plot into a beautiful one – I was utterly out of my depth. Bloom blossomed at that very moment. It was the magazine I needed and wanted to read, and felt in my gut that others needed too.

Making it gave me the chance to work with talented friends, as well as knowledgeable and generous gardeners, experts and creatives who have filled these pages with wisdom and fun ever since.

When Bloom launched, nature wasn’t at the forefront of public conversation and many people couldn’t understand why gardening and the outdoors had become my sole focus. Luckily, things are different now, and collective experience has shown us how transformative it can be to take our place in nature and how essential it is to protect it.

Bloom has undoubtedly changed my life for the better, not only in a work sense, but because it has gifted me an unbreakable relationship with the natural world. I hope in some small way it brings good change to your life, too. Thank you so much for reading and supporting Bloom…

Zena Alkayat, founder and editor